Find a Retailer

Your Guide To Luxury Vinyl Roll

Your Guide To Luxury Vinyl Roll

Let's start here

All of our vinyl flooring products are composed of several layers of different materials sandwiched together to form a highly durable, practical and affordable floor covering.

Luxury Vinyl Roll is fibreglass-cushion-backed flooring that comes in large, continuous, flexible sheets, and is available in an almost limitless number of styles. From timeless and realistic, to more playful designs.

LV Rolls are also one of the most affordable flooring solutions for homeowners. They are 100% phthalate-free and have low VOC emissions, which contribute to healthier indoor environments.

Style to Fit Your Budget

With luxury vinyl roll, you can opt for a high-end look without a high-end price tag. Our wide selection of hardwood and stone looks can give any room—even a bathroom, utility room, or mudroom—the upgrade it deserves.

Another Level of Comfort

Luxury vinyl is soft and keeps a constant temperature in all seasons, so it’s comfortable to walk on barefoot. It can even ease long periods of standing, making it a great option for the kitchen.

Durable and Waterproof

Luxury vinyl boasts outstanding performance: it withstands spills, scuffs, and even scratches from family pets. This tight, waterproof and resilient surface is made for easy cleanup that won’t damage your subfloors.

Luxury Vinyl Roll Collections

Blacktex HD

Beautiful designs with embossed textures, vivid colors, and enhanced durability are combined to create a luxurious, waterproof flooring experience that looks great and is easy to maintain. An innovative textile backing that enhances comfort underfoot, thermal insulation, and sound absorbency makes Beauflor luxury vinyl flooring a great choice for all types of lifestyles. 


Easy to love, easy to install, easy to live with.  Craftech luxury vinyl flooring, made in the USA, looks great and features outstanding durability. Designed for loose-lay or glue-down installation, Craftech offers impressive value with on-trend colors and designs. Craftech luxury vinyl rolls are easy to clean and waterproof, making Craftech the ideal solution for high-traffic areas in your home.

Metro+ | Omega+ | Reflect+

These three collections feature our innovative technology to create a natural looking floor with enhanced textures that are more realistic than more vinyl roll flooring.


Jazz | Xtreme

Created for contract and commercial use, Jazz and Xtreme were engineered with thicker top layers to provide superior durability in commercial settings with moderate to heavy foot traffic.