Flatlay with luxury vinyl roll and decorative items

Curated collections.
Not endless choices.

Five thoughtfully designed collections made to fit the way you live.

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Upload a photo of your room and explore Beauflor styles. Compare colors, patterns and textures, then save or share your favorite look.

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EASY IS BEAUTIFUL

Designed in style. Made for life.

Beauflor brings together design inspiration, US manufacturing, and carefully curated vinyl roll flooring collections.  Finding a beautiful, practical floor feels easier from the start.

Look Book 2026

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White, GA  30184

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a brand of Beaulieu International Group

Beautiful floors. Made easy.

Luxury vinyl roll flooring designed for real life - waterproof, comfortable, and made to bring lasting beauty to every room.

Explore Vinyl Roll FlooringTry it in Your Room
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Find the look that feels like home.

Move from mood to product without feeling overwhelmed.

Browse All Designs

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The  Look Book
is full of inspiration.

Explore curated rooms, colors, textures and collection stories to make choosing your floor feel simple.

View the Look Book

Luxury Vinyl Rolls | Beauflor USA

Luxury Vinyl Roll

Beautiful, trendy designs with embossed textures, vivid colors, and enhanced durability are combined to create a luxurious flooring experience that is innovative and unique.

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A bathroom with Beauflor US luxury vinyl roll flooring in velvet 996d

Blacktex® HD

Beautiful designs with embossed textures, vivid colors, and enhanced durability are combined to create a luxurious, waterproof flooring experience that looks great and is easy to maintain.

An innovative textile backing that enhances comfort underfoot, thermal insulation, and sound absorbency makes Beauflor luxury vinyl flooring a great choice for all types of lifestyles. 

Learn More  View Spec Sheet

A dining room with Beauflor US luxury vinyl roll flooring in Calcium 139l

Craftech

Easy to love, easy to install, easy to live with. Craftech luxury vinyl flooring, made in the USA, looks great and features outstanding durability. Designed for loose-lay or glue-down installation, Craftech offers impressive value with on-trend colors and designs.

Craftech luxury vinyl rolls are easy to clean and waterproof, making Craftech the ideal solution for high-traffic areas in your home.

Learn More  View Spec Sheet

Curated choices. Made simple.

Each collection is thoughtfully curated to make choosing easier, with a balance of design, comfort, value, and everyday performance.

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A dining room with Beauflor US luxury vinyl flooring

Metro+

The Metro+ Collection is inspired by urban living and is the perfect solution for the multi-family segment.  Metro+ has been updated with new designs and colors, based on the latest trends in interiors, and is designed for stress-free living.

Metro+ boasts outstanding performance: it withstands spills, scuffs, and even scratches from family pets.  It is easy to install, easy to maintain, waterproof, durable and affordable.

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A bedroom with Beauflor US luxury vinyl roll flooring

Reflect+

Reflect+ Collection has been updated with new designs and colors that are perfect for transitional and modern interiors. There are 15 stunning designs for a variety of tastes and aesthetics.

Enjoy stress-free living and the beauty of stylish floors that are waterproof, durable, easy to install, and ready to transform any space. Make every day a relaxing day with the effortless elegance of Reflect+.

Learn More  View Spec Sheet

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Omega+

The Omega+ collection showcases a range of wood and tile designs. The wood designs come in trendy colors like whitewash and gray, as well as classic honey brown and espresso tones. The tile designs feature mixed width and 12” x 12” sized tile visuals in an organic, earthy color palette.

Omega+ also features several designs that mix plank and tile visuals together to create unique hybrid looks.

Learn More  View Spec Sheet

Flatlay with luxury vinyl roll and decorative items

Bring your favorite floor closer to home.

Find a Beauflor retailer near you and see your favorite designs in person.

Find a Retailer Near You