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Beauflor USA announces new General Manager

We are pleased to announce that Richard Runkel will be joining the Beauflor USA team as General Manager, effective November 1st, 2021. 

Richard gained extensive experience in the building materials business at Koroseal Interior Products, where he worked for more than twenty-eight years, and was ultimately promoted to President & CEO for more than five years. Rich's most recent experience has been with Pro-Link Incorporated where he served as President and CEO until electing to join Beauflor USA.

Richard earned a Bachelor of Science degree in Business and Economics from the University of California at Santa Barbara and later an M.B.A. from the University of Phoenix. At this time, Rich will be reporting to Wim Coppens, VP of Flooring. We welcome Richard and wish him every success with this new challenge.

“I am very excited to be joining Beauflor USA. I believe Beauflor has a great business model and talented management team that positions us for continued growth and success.“ - Richard Runkel

We also want to take this opportunity to thank Ms. Nele Tack for her interim leadership of Beauflor USA for the last seven months. Nele will continue to be involved with this US business on a transitional basis through December.

-Wim Coppens
Vice President, Flooring Solutions

-Kristin Gansbeke
HR Director, Flooring Solutions


Richard Runkel General Manager Beauflor USA