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Luxury Vinyl Plank & Tile

Explore the Pure collection


Pure is suitable for installation in both residential and light commercial environments. It is ideal for spaces where active children and pets are present because of its 22 mil wear layer that makes the flooring very durable and resistant to scratches and indentations. Pure can be installed on all types of subfloors and requires little to no subfloor preparation before its installation. Dream it. Click it. Love it!

DreamClick® Locking System

One of the noteworthy features of Pure is the DreamClick® locking system. This unique locking system is designed to make the installation process faster and easier. Each plank and tile features easy-to-click together locks on all 4 sides that allows the flooring to be installed in any direction, and reduces the number of tools required to complete the process. Furthermore, the DreamClick® locking system allows the flooring to be rotated by 360 degrees so unique patterns, like herringbones or mosaics, can be created. It also gives you the ability to mix different colors and combine tile and plank visuals to achieve an unlimited amount of one-of-a-kind designs.

Quiet Comfort

PURE is a quieter floor. You want a floor that can absorb the sounds you make. Our PURE collection has superior sound absorption qualities that make it up to 50% quieter when compared to other flooring options on the market. This means that you don’t have to tiptoe to avoid disturbing the people around you. An added bonus is that this cushioned top layer also provides warmth and comfort underfoot.

Collection Details

  • Dreamclick® 360° patented locking system for unique design possibilities
  • Waterproof
  • Fast and easy installation
  • Kid and pet friendly
  • Little-to-no subfloor preparation


Lifetime warranty on residential use

10 years

10 years limited warranty on commercial use

Floor Score