I am a territory representative for a flooring distributor in Memphis Tennessee.
I have been with my current company for 20 years. I have been fortunate to witness all the flooring trends that have passed through our market. Some products had staying power while others have come and gone.
When Beauflor introduced the Blacktex line I said “Great another sheet vinyl flooring.” I have been selling sheet vinyl for almost 40 years. It was hard for me to get excited about another sheet vinyl.
The reality was that this flooring was not an ordinary sheet vinyl. This product was truly different. It felt so nice to walk on. The visuals on the product were also very enhanced. The embossing made each product look like real hardwood or real porcelain tile.
I offered a dealer of mine a display floor to cover up an old ceramic product that had been down for years. The grout was all stained and the product itself was no longer available. The dealer did not want to pull up the tile because of the removal would be labor intensive and expensive . I explained that Blacktex could be installed over ceramic tile with none of the tile showing through the Blacktex product.
We were both shocked at the end result!
You could not see any sign of a tile floor under the Beauflor product.
This flooring has been in his showroom for several years now and still looks as amazing as the day it was installed.
It is truly luxury flooring that is easy to install and adds beauty to any room.
Millie Nester
Sales Representative
Brandon Co.