With over 40 years of experience in the flooring industry—as an installer, inspector, and now as a retail store owner for more than two decades—I’ve had the opportunity to work with a wide range of flooring products. Among them, Beauflor has consistently stood out for its quality, performance, and reliability.
We’ve been carrying Beauflor products in our showroom for many years, and the trust we’ve built with them is the kind that only develops over time. They’re consistent—not just in product quality, but in service and support. In an industry where follow-through matters, Beauflor has proven to be a dependable partner.
We’ve had great success with Beauflor’s Blacktex sheet vinyl line. Time and again, our customers tell us how impressed they are with the look and feel of their Beauflor floors. The designs are stylish, realistic, and versatile, fitting beautifully into everything from traditional homes to modern spaces. And the performance holds up in real-world conditions, including households with kids, pets, and heavy daily use. It’s one thing to sell a product, but another to have customers come back months or years later, still thrilled with their floor.
As a flooring inspector, I’ve seen more floor failures than I care to count—most due to poor installation, though occasionally related to manufacturing. In those rare cases, Beauflor has always stood behind their products, offering support and solutions when needed. Their commitment to quality doesn’t end at the sale, and that’s something I value deeply.
Beyond Blacktex, we’ve also seen strong performance from their Innovious luxury vinyl plank line, as well as the Oterra and Encompas laminate collections. Each line offers its own unique strengths in style, durability, and ease of installation. If I had time, I could share more stories about those too.
Beauflor has earned my trust as a flooring professional, and I continue to recommend their products with confidence.
— Gary Ballesteros
Owner, Creative Flooring by Design
Certified Flooring Inspector & Veteran Installer
